Donald A. Norman
Publisher: Basic Books
Cited by:
The Design of Everyday Things, Don Norman This is the book that created my first a-ha moment, because it showed me how my two interests - technology and psychology - blended together in this thing called interaction design. I often quote this book as the milestone, the starting point for everyone that wants to be a designer in the digital realm. Not just this is a beautifully written book, but if you nod all the way through and after that you can't think of anything else, then you probably have the talents to be a designer.
-- Davide Casali